Interactive & Graphic Design
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Through engagement between online and offline activity we set out to create space for Total Fitness beyond the walls of the leisure centre. The strategy was to help customers achieve their fitness or health goals.
Designed around the narrative of the programme, the application is a second screen game that allows the user to invest in the entrepreneurs alongside the Dragons. It builds on the anticipation of the show and provides further insight.
Manchester Jewellers Network needed a website and brochure designing for a exhibition about human rights. I created a fluid and minimal design that allowed the pieces to take centre stage.
Players invited their friends onboard and competed against other planes to reach their destination of choice. The idea developed from my creative concept that bmibaby flights should be about experiences with friends and family.
I focused on the key content mobile users would be looking for, significantly streamlining the navigation from the website design and making all information within easy reach.
Drawing from some insights from customer research I set out simplify and streamline the site navigation, encourage sales through relevant and contextual information, and communicate the brand message of 'Talk to the gamers'.
The challenge was to to create a system that allowed for chunky buttons and navigation whilst maintaining the slick Liverpool ONE branding. The system was designed to get the user straight to the information, making any architecture as simple as possible.
The strategy was to achieve a personal guide to Manchester that was both visually stimulating and informative. Flexible design architecture and tightly filtered content allowed for information to be highly targeted whilst requiring little work from the user.
This work below isn't mine. Mine's to the left. This is what I'm liking, it's from my tumblr...